Product will Integrate with Akwesasne's Casino Management System to Offer Enhanced Player Loyalty Rewards
LAS VEGAS, May 9, 2018 /PRNewswire/ -- AGS ("the Company") (NYSE: AGS) today announced an agreement with Akwesasne Mohawk Casino Resort ("Akwesasne") in Upstate New York that includes using AGS's Social White Label Casino ("Social WLC") platform for a new self-funded player loyalty app called "Play Mohawk" that will integrate with the casino resort's casino management system ("CMS") for enhanced player loyalty and reward capabilities.
This AGS Social WLC™ partnership with Akwesasne includes a pivotal CMS integration, providing an even more robust self-funded marketing channel. This enhanced version of AGS' Social WLC will enable Akwesasne's players to view and earn card points and status within the Play Mohawk app along with customized offers and promotions that they can redeem at the land-based casino.
"This is a momentous Social WLC deal for AGS because our custom-branded social casino with CMS integration offers the Akwesasne Mohawk Casino Resort a 360-degree view of their players at home, in the casino, and on the go," said David Lopez, President and CEO of AGS. "More importantly, the CMS integration enables the casino to deliver offers and promotions through the app that drive their players back to the casino. Akwesasne's players will also get to socially experience more than 50 of our most exciting and best-performing games before playing them on the casino floor."
"We're thrilled to be partnering with AGS to offer our expansive player base new ways to engage with our brand outside the casino and reap rewards for that interaction through our new Play Mohawk social casino app," said Emily Lauzon, Interim General Manager of Akwesasne Mohawk Casino Resort. "Having the connection to our CMS elevates our marketing opportunities in new ways, and we plan to take full advantage of how we can customize offers and promotions that compel players to make additional visits to our casino floor."
The Akwesasne Play Mohawk social casino app will be available on the most popular mobile and web platforms for social casino fans — iOS and Android. As part of the agreement, Akwesasne receives a fully casino-branded app with content managed by AGS, live operations scheduling, segmentation, player targeting, analytics and customer support — along with a core suite of 50+ proven land-based game titles and a strong pipeline of new game content.
AGS soft-launched its turn-key Social White Label Casino ("Social WLC") solution in mid-2017 and now has nearly a half-dozen partners. The key benefit of AGS's Social WLC platform is that it has been battle-tested in the highly competitive social casino market and now supports gaming operators' player-engagement initiatives, with powerful brand extension, communications, promotions, and monetization features.
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About AGS
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, but our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, highly-rated social casino solutions for players and operators, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more about us at www.playags.com.
Forward-Looking and Cautionary Language
This press release contains, and oral statements made from time to time by our representatives may contain, forward-looking statements based on management's current expectations and projections, which are intended to qualify for the safe harbor of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements identified by words such as "believe," "will," "may," "might," "likely," "expect," "anticipates," "intends," "plans," "seeks," "estimates," "believes," "continues," "projects" and similar references to future periods, or by the inclusion of forecasts or projections. All forward-looking statements are based on current expectations and projections of future events.
These forward-looking statements reflect the current views, models, and assumptions of AGS, and are subject to various risks and uncertainties that cannot be predicted or qualified and could cause actual results in AGS's performance to differ materially from those expressed or implied by such forward looking statements. These risks and uncertainties include, but are not limited to, the ability of AGS to maintain strategic alliances, unit placements or installations, grow revenue, garner new market share, secure new licenses in new jurisdictions, successfully develop or place proprietary product, comply with regulations, have its games approved by relevant jurisdictions and other factors set forth under "Risk Factors" in the registration statement on Form S-1 and its annual report on Form 10-K filed with the Securities and Exchange Commission on March 14, 2018, as amended on March 30, 2018. All forward-looking statements made herein are expressly qualified in their entirety by these cautionary statements and there can be no assurance that the actual results, events or developments referenced herein will occur or be realized. Readers are cautioned that all forward-looking statements speak only to the facts and circumstances present as of the date of this press release. AGS expressly disclaims any obligation to update or revise any forward-looking statements, whether because of new information, future events or otherwise.
Media Contacts
Julia Boguslawski, Chief Marketing Officer & EVP of Investor Relations, AGS
o: 702-724-1125
e: jboguslawski@PlayAGS.com
Craig Fuller, Director of Marketing, Akwesasne Mohawk Casino Resort
o: 518-358-2222 Ext 2442
e: cfuller@MohawkCasino.com
SOURCE AGS